I’ll never forget one summer afternoon in the French countryside. The road was quiet, lined with tall, lush trees swaying gently in the breeze, and the only sounds were birdsong and the slow trickle of the river nearby. I wandered into a small village where stone houses leaned into narrow lanes, shutters painted in faded blues and greens, and locals gathered outside a café as if the day had no agenda. Time felt slower there, unhurried and beautifully simple.
What struck me most wasn’t just the scenery, but the feeling. There was a deep sense of ease, of living fully in the moment without the need for excess. The countryside had its own rhythm - one that was steady, grounding, and timeless.
That experience has stayed with me and continues to shape the vision behind House of Farm. I wanted to carry that same spirit into our collections: clothing that feels effortless. For me, the countryside isn’t just a place - it’s a way of thinking and living. And that is the essence of House of Farm: to create pieces that bring that same feeling of magic into your everyday life.